Pure360 investing in a culture of coaching for performance

Andrew Heath · February 3, 2015

Pure 360 investing in a culture of coaching for performancePure360 is a fast growth technology business delivering innovative digital marketing products and services to household names like Innocent, Discovery Channel and LA Fitness.


Vicky Cohen Head of talent investing in a culture of coaching for performanceVicky Cohen leads the Talent Team supporting 130 staff via a small team covering recruitment, HR and L&D. The team runs a regular employee engagement survey to gather anonymous insights into how the staff feel about the business.

As a result of a continuous programme of investing in the staff and a fantastic stylish office in central Brighton the business benefits from very strong year on year growth and is an employer of choice in Brighton. Attracting not only the best and brightest the two-university town has to offer but also reclaiming some of the brain-drain talent that was commuting to London.

Having attracted the right talent, the next challenge is then to develop and retain these high-performers.

A tool to help managers coach their teams

Pure 360 investing in a culture of coaching for performanceThe Talent Team is always looking at how to develop further. As part of a new initiative focusing on leadership and management Pure360 needed a tool to support the coaching and training program organised for the managers.

Pure360 already had a quarterly PDP and performance rating process in place which addressed delivery against agreed targets, training needs and career development.

The goal for this project was to help managers improve the focus, quality and outcomes of their existing 1-2-1s and coaching conversations by giving them additional information and support. This, combined with their new skills, would build on an already successful management team and further improve the experience for both staff and managers.

Following a small scale pilot WeThrive was implemented across the entire business.

A key factor in the success of the project was a very thorough briefing and training session for the 30 managers to help them understand how to get the best from the platform. (You can see a similar slide deck on Coaching for performance on Slideshare).

The results

Once the survey was completed the managers had instant access to their individual team results and analysis – a week or so before the actual PDP meetings. This gave them time to review the information, consider the areas to focus on and spot trends within their teams.

Coaching-for-performance-email-resultsThe ‘Email actions to me’ feature which sends individual employee results and guidance direct to their manager’s inbox was particularly useful for the managers, allowing them to get everything they needed for their PDP meetings.

Managers found that using the individual charts as part of the meeting was particularly helpful. By comparing individuals with the team average it made starting conversations around areas of focus was much easier than before. Employees appreciated the transparency across the team while feeling assured that their information was being treated in confidence.

Coaching for performance individual results

Combined with the guidance notes the impacts of the conversations were more meaningful and resulted in greater trust between manager and employee.

The CEOs opinion

Stuart Dawson CEO building in a culture of coaching for performance“We wanted to support our managers in developing and retaining our most valuable asset, our people. WeThrive has not only enabled managers to have more meaningful conversations with their staff but the software has also provided insights at team and company level.

These insights have empowered the business to make changes at both the macro and the micro level to ensure we reach our business goals with a motivated and engaged workforce.”

What Vicky, Head of Talent got from the process

“It has been fantastic working with the team at WeThrive – they really pulled out all the stops to help me with this project. I am very pleased with the results and the product has delivered precisely what I wanted.

I am confident that the managers are now building stronger and more productive relationships with their staff than before. Without a doubt this will help us to retain and develop our people – helping us deliver our business goals.”


What the managers said

“The main findings that came out of the analysis for my team were that they would benefit from a wider understanding of how their work contributed to Pure360 as a whole. 

I have been working with them to improve this by doing various things in our team meetings…”

Manager, Customer Support

“Overall some really great points have come out of this and things that we are already working on improving as a team or with particular individuals.”

Manager, Sales

More useful resources

Download a slide deck – Building a culture of coaching for performance. 

What next?

Like the sound of this? Then take your first step to building a culture of coaching for performance with a free trial.

About Pure360

Pure360 is a powerful email and digital marketing automation company

Pure360 is an email and digital marketing automations provider who specialise in helping businesses get the best results from their campaigns. We work with over 1000 organisations including brands such as LA Fitness, NHS and innocent drinks. Our customers stay with us through choice, not contract, they tell their friends about us – but never their competitors.